“This is what makes The MiA (Made In America) Project, the brainchild of Micha Thomas and Jaime Lawson, so unique, timely and downright useful. A brilliant combination of consciously-sourced Made-In-America products and one-stop-shop goodness, The MiA Project seeks to make supporting domestic production as easy, accessible and fun as shopping at your favorite department store.”
“Micha blends her business savvy, keen intuition, and ability to ask pointed questions that get to the heart of the matter in her approach as a consultant and coach. She creates a warm and welcoming space for exploration and growth, yet she’s progressive in that she’s two steps ahead leading me down the path towards my goals. I love that Micha is a marketing and strategy ninja with an entrepreneurial spirit. In this way, she can meet me in my quest for both personal and professional self-discovery. WIthin our first session, I had major clarity on a challenge that had been weighing on me for months, and I knew that was just the beginning!”
Andie Jones, Functional Nutritionist
Liz Armstrong, Writer, Editor, Creative Director
“I met Micha Thomas when I applied for credentials for PopTech! in 2010. She impressed me early and often with her professionalism and the way she understood my needs at Elle magazine and helped me get the most out of that conference. Indeed, I was inspired by my experience with Micha and PopTech! to introduce a program at Elle that connects some of the PopTech! fellows and speakers with Elle’s advertisters to fund projects that help women in the world. Frankly, I couldn’t have launched that program without Micha’s help. I look very much forward to our continued collaboration.”
Editor at large, Elle magazine
“Their freshly launched platform is proof positive the loss of shut-eye was not in vain. The after-work hours (their joint resume includes stints in marketing, PR, and wardrobe styling) they spent compiling a roster of designers, artists, and craftspeople devoted to supporting the local and national economy by producing wares on U.S. soil translated into The MiA Project, which brings those quality-oriented makers face to face with design-conscious consumers eager to buy into the cause.”
“I’ve worked with Micha Thomas on an assortment of projects for the past few years and I’m always impressed by her smart, strategic, and creative approach. No matter how much she has on her plate, Micha always makes me feel like I have her attention and that I’m her top priority. Plus, it couldn’t be more fun to work with her.”
Emily Spivack, Editor of Smithsonian’s “Threaded” and “Worn Stories” and “Sentimental Value”
“I met Micha Thomas when she was doing publicity for Yahoo! in 2009-2011. Her eagerness, enthusiasm, and overflowing Rolodex were impressive, and they got results. During her time at Yahoo! she greatly increased public awareness for Y! Music’s great content by booking me and several of my co-workers on countless radio and television programs (including the TV Guide Channel and CNN), which resulted in huge traffic spikes to the site. I also owe a great deal career-wise to Micha, personally, as her efforts truly got my name and face in the marketplace and made my column, Reality Rocks, a go-to for “American Idol” fans. Any client who has Micha on their side is very lucky.
Senior Editor, Yahoo! Music
Micha is extremely capable, competent, organized, and flexible– but most importantly, she is a ton of fun and truly cares about her work. She joined the PopTech team as our PR lead for two major conference cycles, and successfully built new and existing media relationships and garnered highly relevant press coverage. While working together I would often turn to Micha for her advice and insight into working with a wide range of journalists– in the end she was not merely a PR lead and media strategist, but also a trusted friend.
Dan Barasch, Former Vice President, PopTech; Co-founder, The Lowline
Over the past 5 years working with Micha on various artist-related projects, she has proven time and again that hard work reaps amazing results. Her tireless efforts greatly heightened visibility for our Yahoo! original content programs and she never failed to be both inventive and practical in both approach and execution.
Executive Producer, Yahoo! Originals
Ms. Thomas is the consummate professional. She not only knows the music biz, she knows the media outlets to which she pitches story ideas and knows how newspaper editors think. She’s more knowledgeable than pushy; pleasant but not cloying; and clears the way for access without insisting on untenable terms. She’s also readily equipped with whatever information you need — and if she doesn’t have it, she knows how to get it in a timely fashion. It’s people like Micha who give publicists a good name and make them invaluable to journalists such as myself.
Features Editor, Daily Variety
I met Micha Thomas in the run-up to Pop!Tech in 2010 and found in her a peer. She’s curious in the way that editors are, and recognizes that her interests must be aligned with those in the newsroom—if the story doesn’t ultimately serve the audience, it doesn’t serve her clients either. While this is perhaps no great revelation, Micha distinguishes herself by actually having good ideas that serve everyone, and the right mix of tenacity and perspicacity to pull them off.
Editor emeritus, GOOD Magazine; Founder of Quarterly Co.
I met Micha while working on a personal project that I asked her to be apart of as a subject. I immediately felt comfortable around her and wanted to stay in touch with her. As time went by, my project grew into my first published book, and Micha was there immediately to congratulate me and offered her professional expertise to help me spread the word in a way that I would be comfortable with. She is a breath of fresh air to work with and someone I admire both professionally and personally now. I hope I am lucky enough to have another project in the near future to work on with her again. She is top-notch and someone you definitely want rooting for you!
Alyson Fox, Artist/designer
Micha Thomas is breath of fresh air in this hard-driving business. She is completely professional, a delight to work with, a creative fountain of knowledge and very well-connected. We first met when I was head of development at Fuse TV, and Micha proved to be a strong ally who has great access and respect in the music business. She was great about feeding me ideas and introductions. Micha likes to think outside of the box, devotes herself to clients and causes she believes in, and never loses her cool or charm. She’s a tireless worker who singlehandedly possesses the energy of an entire PR department.
Paul Villadolid, Former Head of Development & Independent Producer, Fuse TV